Neary Studios
Cinematography and photography, Eau Claire
Logo and brand identity for Neary Studios, Michael Neary's media production company in Eau Claire, covering cinematography and photography. A production company's mark has to sit quietly in the corner of someone else's work, so the identity is a clean, confident lockup that holds up at title-card size and on a lens cap. Stationery and a few printed pieces followed.
"I started my video production company back in 2009 and originally designed my own logo. As you can imagine, it was terrible, as I am not a graphic designer by trade. Around that time I was working pretty closely with Draft Design House on several projects and their lead designer Josh Smeltzer offered to rebrand my company with a fresh logo treatment. He custom built my new logo by photographing the camera lens I was using at the time and actually hand drawing a few elements. I would fully recommend Draft Design House to anyone who needs help with branding or website development. My brand would not be what it is today without the attention to detail and creativity put into it by Draft Design House back in 2009. Thank you DRAFT... you're the best."
