Modicum Brewing

Branding · Design · Merch · Collateral

Small brewery, Altoona, Wisconsin

Brand identity, merch, and print for Modicum Brewing, a small brewery in Altoona, Wisconsin. The name means a small quantity of something worth having, and the brewery makes refined, well-built beers for the adventurous drinker, so the identity stays restrained: a clean mark, a controlled type system, and labels, glassware, shirts, and printed pieces that let the beer names do the talking.