Hikers Brew Coffee

Trail coffee in a compostable package

Branding, packaging, photography, and copywriting for Hikers Brew Coffee, a coffee made for the trail in a compostable package. The brand had to look right on a pack in a backpack and on a shelf at an outfitter, so the mark, the type, and the color came out of the outdoors rather than the coffee shop. We designed the multi-use compostable package, shot the product, and wrote the copy that explains why the bag matters.