Burrito Xpress

Quick-service burritos on Water Street, Eau Claire

Logo, branding, packaging, photography, and a website for Burrito Xpress, the Castro family's quick-service burrito spot on Water Street in Eau Claire. Everything had to work at counter speed: a mark that reads from the sidewalk, a menu board and packaging that sort the line fast, food photography shot in the kitchen, and a site that gets a hungry student to the menu and the hours in one tap.